Specialty retail, no matter what is actually sold, is a niche market. The reason your business has grown is because you offer something that a shopper may have difficulty getting somewhere else: a specialty product. It could be eyewear, tools, electronics, or luxury items, but it still has that unique, specific niche where potential customers look for you. This niche is a great advantage for marketing campaigns because you already have filtered and focused on your market.
Social Media & More
If you aren’t on Pinterest, your business is missing a perfect chance to post images of your inventory along with ways to use your product. Keywords, an important part of search engine optimization, are automatic with specialty retail because the vocabulary your niche customers use is the keywords they will type in the search box.
There’s no good reason not to have a Facebook page, and every reason to answer any questions that are posted, share links to useful content, and give your business a personality to connect to. Blogs and newsletters, PPC and other ad campaigns, all are potentially lucrative ways to increase traffic to your site and store.
Customer Service Should Be A Specialty, Too
With the right management software, specialty retailers streamline operations and provide customer service that meets the most exacting standards. A fully integrated software suite capable of handling your specific product requirements along with customer relationship management, accounting, merchandising, and any other needs is a must.
ChainDrive has designed specialty retail components that can be customized for the business you actually have and adjusted as your business grows. The data collection and retail analysis potential provides the information needed to make marketing campaigns targeted to the buyer personas that represent your customers best.
Knowing and serving your customers provides the insights needed to reach others with the same interests, broadening your marketing efforts and making your specialty retail business known to those who are looking online for what you provide.