One of the reasons ChainDrive has a specialty retail component is because the specialty retail market has unique characteristics. For instance, the top retail trends in 2014 include some overall observations:
- cross channel engagement providing a comprehensive customer experience
- content-rich multimedia experience on devices and in the store
- social curation utilizing near-real-time product performance
- smaller store formats based on shopper analytics
- access to real-time analytics overtakes historical trend analysis
- mobile marketing cannot be ignored
These observations are fairly general in nature. But they become incredibly specific in the narrow niche your business operates within. You need to know your customer, which devices they use, how they shop, what they like — and you need to plan your channels accordingly, coordinating them so the experience is seamlessly synced across all contacts with your enterprise. Specialty retail doesn’t have a lot of wiggle room between failure and success.
We go far past the basic POS and inventory management software out there. Specialty retail management needs specialty retail functionality specific to your situation. ChainDrive takes all the advantages of our integrated retail management solution and customizes each component at the level you need that customization to be for your business. It’s part of our support services, and it means that you get targeted solutions for the challenges you face in staying competitive. You don’t need software that works for the other guys: you need software that works for you.
If you are interested in a face-to-face conversation with us, join our one-day Focus14 conference next month. Look for more details as we get closer!